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Ralph Witcher

Vice President, Spyglass 

Ralph brings deep experience in Management Consulting, Sales Strategy, and Demand Creation Strategy development. He is a senior sales executive with broad experience in all aspects of sales and sales management, and value selling. Direct experience selling to CXOs along with VPs of Marketing/Sales within global accounts. Interested in obtaining a Senior Sales position with a leading company.

He has over twenty years of professional sales experience and is an acknowledged expert in Consultative Selling and Value Selling sales methods.

While with the consumer research division of the Corporate Executive Board (iConoculture) Ralph sold products and services to Chief Marketing Officers, SVP’s, VP’s and Directors of Marketing, VPs of Consumer Insights, and Heads of Consumer Research departments. Created annual sales plan to achieve quota targets and conducted annual/ quarterly/monthly forecasts; created territory and account plans including conducting annual client blueprint and quarterly value audit meetings; and created Business Process Impact Analysis Summary. With market research giant, Gartner, Inc., Ralph managed an individual territory (’98-’00) and managed a team of software specialist (’00-’05) that sold applied research software to large accounts. He had global responsibility to sell these products.

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