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Your Value Prop Assessment

Think you have a “killer” Value Proposition?

Take a Free Value Proposition Assessment

Are you sure you’ve identified and communicated the distinct attributes of your key offerings—how they motivate buyers to consider and select your product or service? Well, then – take the I3 Challenge!

Five minutes and you’ll know if you have a great Value Proposition –using the principles from the book, Value Prop. It’s easy – and it will help you think about your own Value Proposition in I3 terms.


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