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Value Prop eBooks

Download the latest Value Prop insights and recommendations in our eBooks.

  • Convenient to read on your laptop, mobile device, or e-reader
  • Hyperlinked to additional online content and recommended resources
  • Keeps your value prop lean, mean, and green! (no paper, no waste)

FREE Featured eBook

Competitor-Proofing your Business

Understanding your real competition is a significant part of establishing the context for your go-to-market initiative. How well do you understand how your target customer sees the competitive landscape?
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More eBooks from VPI:

Coming Soon:

  • “Creating Your Go-To-Market Project”
  • “Profiling Your Ideal Customer”
  • “Defining Your True Market”
  • “Combating Your Competitors”
  • “Crafting Your Killer Value Proposition”
  • “Building Your Messaging Strategy”
  • “Sharpening Your Sales Messaging”
  • “Pricing for Success”
  • “Market Entry Navigator”
  • “Executing Your Marketing Program”
  • “Executing Your Direct Sales Program”
  • “Winning Company-Wide Support for Your Marketing Program”

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