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Competitor-Proofing your Business

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Understanding your real competition is a significant part of establishing the context for your go-to-market initiative.

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Competitor-Proofing your Business Table of Contents

  1. You’re Not Paranoid if…
  2. The Competitive Matrix
  3. Marketplace Disruptors
  4. Avoid Tunnel Vision
  5. Beware of the Overlapping Value Proposition
  6. Research is Free… Almost
  7. Competitive Communications (Part 1)
  8. Competitive Communications (Part 2)
  9. Assessing Competitive Readiness
  10. Competitive Readiness Worksheet

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