Most organizations simply cannot develop the capabilities to meet the expectations of many markets.
The Bottom Line: Really Know Thy Customer… because you are making major investments of time, staff and money to reach them.
I want my FREE eBook: Know Thy Customer!
Know Thy Customer Table of Contents
- Know Thy Market
- Don’t Inside-Out Your Assumptions
- Know Thy Customers Are… People
- Know Thy Customers’ Internal Motivations
- Know Thy Customer’s Requirements
- Know When to Switch Gears
- Know Thy Real and Best Customer
- Know Thy Strengths
- Sharply Define Your Customer “Starting Block” for Your Go-to-Market Race