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VirtualCMO™ Online

VirtualCMO™ Online (formerly “Accelerator”) is the Strategic Marketing Planning Platform designed to work hand-in-glove with the Value Prop Marketing Team Program to show you how to design, document, and execute winning sales and marketing strategies!

This online platform is designed to support member firms – as part of their ongoing engagement with Strategic and Execution Workshops that are at the heart of the Value Prop Program.


  • Learn Value Prop’s Strategic Marketing Method
  • Create a Marketing Plan based on your unfair Competitive Advantage
  • Build up your team’s marketing savvy and skillset
  • Collaborate to win in crowded and competitive markets!

Who uses Accelerator?

  • Business Owners launching (or re-launching) an important product or service
  • Product marketers looking to supplement their strong product knowledge with strong marketing skills
  • Technical managers who want to improve their competitive positioning
  • Brand managers looking for a consistent framework for messaging strategy
  • Anyone looking for a new sales and marketing edge!

“The secret to effective communication is understanding how your products and services solve problems for customers. The book, Value Prop, shows you the importance of listening before you start selling. If you want to connect to your customers and stand out from the rest of the pack, follow this proven formula.”

— David Meerman Scott, Bestselling Author
The New Rules of Marketing and PR

“Value Prop (the book) gets to the heart of what matters in competitive markets—why should customers do business with you? It shows you how to take complex products and services to market with a simple and powerful message that opens doors and leads to improved market share gain.”

— Michael Treacy, Treacy & Company Inc.
Co-author, The Discipline of Market Leaders
and author, Double-Digit Growth

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