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Speaking Programs

Value Prop Interactive and its founder, Jose Palomino, are ready to jump start your planning, strategy, or executive conference. Our unique focus on, well, “uniqueness”, can be the catalyst for success you’ve been looking for!

We are receiving rave reviews from your program at the MAFSI Annual Conference. The conference was a huge success because of your hard work and dedication. It was a pleasure to work with you and I thank you again!”

— Alison Cody, Executive Director, MAFSI
(Manufacturers’ Agents Association for the Food Service Industry)

Current Speaking Programs »

The Value of a Strategic Value Prop

This hands-on, minds-on program helps your audience:

  • Create a winning messaging strategy – from branding to sales pitch
  • Stand out in a crowded marketplace and drive sales
  • Enter and win new markets
The program is always customized and tailored to the needs of your specific group and we work together to hand-select the most relevant examples, stories, and application exercises so that your audience members pick up the tools they need in order to:

  • Articulate the core “DNA” of your products and services in terms that resonate and stir action
  • Differentiate and elevate your product and service offerings, even if you sell commodities
  • Stimulate interest, gain attention, and establish top-of-market positioning among your prospective customers and clients

Program length: 1-hour keynote up to 3-hour strategic work session

Messaging is for Salespeople, Too

This program is specially designed for salespeople, sales managers, and sales leaders who want to arm their team with the most powerful sales messaging tools that generate results.

Every day, you or your sales team map critical connections between your offerings and specific sales situations. Prepare your sales teams to make those connections and win more deals, more easily and more often.

The program is always customized and tailored to the needs of your specific group and we work together to hand-select the most relevant sales stories, examples, and application exercises so that your audience picks up the tools they need in order to:

  • Use the “Sales Cases” model to clearly articulate your value in the most relevant terms to your specific buyers
  • Use the I³ framework to arm your salespeople with the answers to 3 critical questions on every crazy-busy buyers mind (What’s new? What’s useful? What’s WOW?)
  • Deploy the 5-part message blueprint your sales force needs to satisfy buyer concerns and turn a prospect into a customer

Program length: 1-hour keynote up to 3-hour strategic work session

Strategy is What you Do – on Purpose or NOT

Unlike most dry, boring seminars on corporate strategy, this program combines your audience’s tactical creativity with proven strategic marketing frameworks, streetwise marketing savvy, and technical acumen to help your teams deliver actionable insights, powerful market leadership, and bottom-line sales results.

This program makes strategic marketing methodology practical and immediately usable.

We work together to hand-select the most relevant examples, stories, and application exercises so that your audience members pick up the tools they need in order to:

  • Understand what market-leading strategy is – and what it isn’t
  • Separate your strategic thinking from your tactical doing – and be able to adjust both quickly to meet rapidly changing marketplace conditions
  • How to get everyone on “the same page” in marketing, sales, product development, and corporate leadership

Program length: 1-hour keynote up to 3-hour strategic work session

 

MORE Speaking Testimonials

“We are receiving rave reviews from your program at the MAFSI Annual Conference. The conference was a huge success because of your hard work and dedication. It was a pleasure to work with you and I thank you again!” — Alison Cody, Executive Director, MAFSI      (Manufacturers’ Agents Association for the Food Service Industry)

MORE Booking Information

Value Prop Interactive and its founder, Jose Palomino, are ready to jump start your planning, strategy, or executive conference. If you’d like to bring Jose to speak at your event, let us know (including when and where will take place, if those details are already set) and we’ll get in touch to discuss booking arrangements. […]

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