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The Via Revenue Program

The premiere “exactly-how-to” strategic and sales-centric marketing programs for Corporate Communication, Marketing, and Product Marketing/Management teams and executives – backed by decades of proven research and results!

Value Prop’s Marketing Team Program delivers a learning and application solution. These Programs deliver a high-performance strategic marketing process through an exciting selection of more than 20 live Strategic and Execution-based workshops supported by an online e-learning and collaboration platform and a team of industry experts.

The Programs Overview

Value Prop’s Marketing Team Programs are designed from the ground up to serve marketing and corporate communication teams whose charter includes strategy, competitor-proofing, and go-to-market program design and execution.

The Programs provide a deep and wide series of more than 20 half-day, in-person workshops that companies can choose from and engage in over time.

Rather than focus on seminar based instruction (your classic classroom experience), Value Prop Workshops are structured as deeply interactive experiences where you not only learn key principles (go-to-market best practices) but are given the time and tools to work on your real initiatives.

In this way, participants leave each workshop session having actually worked on and advanced their real business objectives.

“The Value Prop system is the architecture for our business’ success. This methodology helped me grow a singular idea into a company with global clients in less than 6 months. For business owners and entrepreneurs looking to make it big – go with VALUE PROP!”

— Nathan Egan, Founder and Managing Partner, PeopleLinx, Inc.

I’m interested in Value Prop Marketing Programs!

Please contact me to tell me more about these exciting programs.

Outcomes

After working with hundreds of executives in companies of all sizes, in over a dozen industries, a pattern of three key questions emerged:

  1. How can your company sell more of your existing products and services – faster and with less effort?
  2. How can you launch new products, services, and campaigns that consistently gain more traction and generate more profits?
  3. How can your sales and marketing teams work better together so that all your go-to-market initiatives realize their full potential?

Operationalizing the answers to these three questions for your business is the main purpose of our Programs…

After engaging in Program workshops, you and your team will get:

  • A new way to create and validate value propositions in complex sales environments
  • A seamless platform for pulling marketing and sales together in your go-to-market programs
  • Fast, reference-rich guides to develop your own accelerated marketing plans
  • Unifying framework gives your team a common language, facilitating faster communication and easier collaboration
  • Sales Cases – Live ammo “exactly-how-to” examples of companies that successfully accelerated their results
  • The FlightPlan: Ongoing project management tools for your marketing projects that are consistent, repeatable, and effective

Our Programs teach the Value Prop Method, and also provide a basic orientation on how to use Accelerator Online to work on all your strategic marketing planning. As a result, you will create a REAL plan – using the Method as your plan framework.

“The secret to effective communication is understanding how your products and services solve problems for customers. The book, Value Prop (which is at the heart of the Program), shows you the importance of listening before you start selling. If you want to connect to your customers and stand out from the rest of the pack, follow this proven formula.”

— David Meerman Scott, Bestselling Author The New Rules of Marketing and PR

Challenges Addressed by the Program

As a marketer, sales leader, product manager, or executive responsible for marketing and sales results… how much of this sounds familiar?

Execution Realities

  • Creating a powerful messaging strategy is a “hit or miss” exercise that shouldn’t be such a gamble.
  • Every newly launched product, service, or program seems to take its own path instead of adhering to a consistent, reliable, repeatable process.
  • Your marketing messages are falling on deaf ears because you’re not connecting with prospects in ways that are meaningful to them.
  • You have proven products and services but your sales teams can’t articulate the key points around “what’s new, what’s useful, and what’s wow about them, so you’re needlessly losing sales that you deserve to win.

Marketplace Realities

  • You’re having a tough time differentiating your products and services in crowded markets.
  • Your prospects increasingly see you as a commodity – or even worse, your products and services are now considered “nice to have” instead of “must have”.
  • Your market share, margins, and brand dominance are slipping in areas where you used to win consistently.
  • These days, your marketplace “wins” are too few and far between – you know something is wrong but you just can’t put your finger on it.

Workplace Realities

  • Your marketers are technical or product experts – NOT marketing experts – and their small gaps and missteps are starting to add up to an expensive problem.
  • Your sales and marketing groups don’t “play nicely” together – they never have, but now you’re noticing it’s getting worse instead of better.
  • Each time you onboard a new marketing team member, you waste inordinate amounts of time, effort, and energy bringing them “up to speed” so they can contribute on both the strategic and tactical levels.

We understand what you’re up against – because we’ve been there ourselves. And most importantly, we can fix it. Truth is, solving these problems is at the core of why we created the Program.

So relax – you found us. And we’re here to help.

Benefits

Our Programs deliver a high-performance strategic marketing methodology through exciting, interactive live experiences, dynamic online content and insight from your peers.

Who should engage in Value Prop Marketing Team Programs?

  • Marketing Managers looking for the best way to grow top line!
  • Product Marketers looking to supplement their strong product knowledge with strong marketing skills.
  • Technical managers who want to improve their competitive positioning.
  • Brand managers looking for a consistent framework for messaging strategy.
  • Sales managers looking for a better way to translate strategic messaging into practical “sales-talk”.

Value Prop Programs will help you:

  • Improve performance and increase productivity in all phases of your marketing, sales, and business development.
  • Acquire the strategic marketing, differentiation, and articulation skills required to make consistently better marketing decisions that lead to consistently better results.
  • Explore dozens of specific strategies and tools to multiply your marketing impact in order to improve productivity.
  • Significantly reduce time-to-market to launch your new ideas, initiatives, and programs.
  • Boost your marketing and sales results even in the face of non-stop turbulence, uncertainty, and discontinuous change.
  • Enhance marketing and sales performance across your organization so you eliminate the non-effective habits that cause bottlenecks, delays, and turf wars.
  • Improve individual and team effectiveness in marketing – even for your non-marketers.
  • Develop and implement value propositions to give you and your team an almost unfair advantage over competing products and services.

The Programs are interactive experiences – ensuring everyone gets to “dig in” to specific situations.

“Value Prop (the book) gets to the heart of what matters in competitive markets – why should customers do business with you? It shows you how to take complex products and services to market with a simple and powerful message that opens doors and leads to improved market share gain.”

— Michael Treacy, Treacy & Company Inc.
Co-author, The Discipline of Market Leaders and author, Double-Digit Growth

What Experts and Peers Say…

Value Prop Interactive has been serving businesses through content, training, and consulting since 2006. See some of the accolades for Value Prop Interactive, the book, Value Prop, and Founder, Jose Palomino.

The workshop was a wonderful deep dive into the Value Prop methodology and it also allowed me to see how the Accelerator tool truly serves that methodology. The fact that I worked on an actual, ongoing company project meant that the time spent in the workshop was time incredibly well spent. The support does not end at the workshop, either. The Value Prop team continues to offer support to help me move forward with my projects as well as introduce my colleagues to the program. I highly recommend the program and the workshop!

— David Koehl, Global Strategic Marketing, Lonza Inc.

“Jose Palomino not only points out the crucial significance of a value proposition, but also shows you how to create one – an extremely good one. His brutal honesty should be your cherished ally. His ideas are pure gold – no, even more valuable.”

Jay Conrad Levinson, Bestselling Author
“Guerrilla Marketing” Book Series with Over 20 million Sold

“Value Prop gets to the heart of what matters in competitive markets – why should customers do business with you? It shows you how to take complex products and services to market with a simple and powerful message that opens doors and leads to improved market share gain.”

— Michael Treacy, Treacy & Company Inc.,
Co-author, The Discipline of Market Leaders
and author, Double-Digit Growth

“Jose Palomino knows that the secret to effective communication is an understanding of how your products and services solve problems for customers. Value Prop shows you the importance of listening before you start selling. If you want to connect to your customers and stand out from the rest of the pack, follow Palomino’s proven formula.”

— David Meerman Scott, Bestselling Author
The New Rules of Marketing and PR

“The principles of Value Prop have been game changers for us. Their training, coaching, and support have helped us weather the current storm and even find growth we didn’t think was possible.”

— Terry McBride, Vice President, Burns & McBride, Inc.

“The “Value Prop” system is the architecture for my business’s success. This methodology helped me grow a singular idea into a company with global clients in less than 6 months. For business owners and entrepreneurs looking to make it big—go with VALUE PROP!”

— Nathan Egan, Founder and Managing Partner, PeopleLinx, leading Social Media Strategy Firm

“With the help of (Value Prop founder) Jose Palomino, we have been able to extend our leadership in the national healthcare graphics and multimedia arena. Quite simply, they have proven invaluable in helping Creative MediaWorks improve our sales effectiveness and marketing consistency.”

— Richard Van Fleet, President, Creative MediaWorks, Inc.

“We have worked with Value Prop and its Founder, Jose Palomino, for several years. The principles and methodology employed by Value Prop produced real world change for us and our sales staff. From concept to nuts and bolts application in real world situations, this approach left our people feeling that they could actually grow in this economy with the insight they gained from the Value Prop program.”

— John Szal, Founder and President,
Spherical Concepts/National Geographic, Frazer, PA

“Value Prop consistently delivered high quality go-to-market results and helped us find innovative ways to improve performance. The Value Prop approach has proven invaluable to my team’s work.”

— Jon Derome, Director, SAP Americas

“Jose is a proven leader with an extraordinary background who brings real-world experience to marketing and sales concepts…Value Prop tools helped us effectively communicate with all levels of the organization and created tremendous value and results.”

— Jim Rich, Director, Salesforce.com

“…a pleasure to work with, on-point insight into client’s operations and goals, and delivers value to whatever project they are part of.”

— Amanda Puppo, Owner, MarketReach, Inc.

“Jose is one of the smartest sales and marketing minds I’ve ever worked with, and I follow many of his lessons to this day.”

— Mark Feffer, Managing Editor, Dice.com

“Jose Palomino is the consummate professional, responsive and helpful in all our interactions and business dealings. He is a pleasure to work with!”

— Susan Pullin, Vice President Industry Analyst Relations, CSC

“Jose is a master when it comes to sales, marketing, and relationship building… Value Prop thinking helped us create excellent collateral material that made a significant impact on sales.”

— Ali Abuhassan, SAP Americas

“Jose Palomino (Value Prop founder) is a sales professional and a master at driving the sales process. He’s detail oriented,hard working and never afraid to ask the tough question in the meeting. Jose understands the value of building and fostering strategic relationships.”

— Michael Goodman, Senior Analyst, Yankee Group

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