CUT THROUGH THE CLUTTER AND CONNECT WITH YOUR BEST BUYER!
Value Prop shows you how to build razor-sharp value propositions and marketing messages showcasing the truly new, useful and exciting qualities of your product or service—winning business in the process! Value Prop offers new ways to create, diagnose and improve your value proposition ensuring you deliver your most effective message to your best audience. Preview the Introduction to Value Prop
“If you want to connect to your customers and stand out from the rest of the pack, follow Palomino’s proven formula.”
—David Meerman Scott, Bestselling author of The New Rules of Marketing and PR
“Value Prop… is a guidebook that shows how to take complex products and services to market with a simple and powerful message that opens doors and leads to improved market share gain.”
—Michael Treacy, Treacy & Company Inc.,
co-author, The Discipline of Market Leaders and author,
Value Prop shows how to get to the heart of the matter in tough and competitive markets—why should customers do business with you? Technology industry veteran marketer, sales professional and consultant-coach, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the “I3” factors of innovation, indispensability and inspiration—and some notable failures that didn’t—Value Prop will change how you bring products and services to market.
- Create a winning value proposition and messaging strategy;
- Stand out in a crowded marketplace and drive sales;
- Enter and win new markets…
Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.
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Paperback: 194 pages
Publisher: Cody Rock Press