Have you developed a perspective on how your direct sales professionals leverage your strategic message to open doors and close deals?
Complex sales of “big-ticket” items are a strategic activity and should be supported by the purposeful development of a messaging strategy for your direct sales force.
Whether you’re the VP of Sales or Marketing, thinking about messaging for your salespeople could be the most strategic use of your time – as you reboot sales, post Great Recession.
Effectively creating a “message track” through sales can bolster your marketplace presence.
- Are my salespeople effective at conveying our key messages?
- Does the sales team provide outcomes that are consistent with a strong message?
- Do we understand the requirements to bridge the gap between marketing and sales.
Take your sales team to the next level — increase their effectiveness by honing their message.
Better messaging produces better conversion rates and ultimately, a better top line!