Thank you for sharing!

Original Post: Facebook fun can also equal profits
By Drew McLellan | September 4, 2012

The CMO “was able to convince her CEO that it would be fun to send the lips and mustaches out to a list of customers who had not placed an order within a year… In the package was the request that they take a picture of themselves wearing the lips or mustache and post it on the PostCardMania Facebook page wall. Everyone who posted a photo would also get a free book written by the CEO.”

This is perhaps the most creative marketing strategy I’ve heard in a while, but I think PostCardMania was probably on the right track all along.  The problem with a lot of companies and social media is that they just tack it on. They sign up, create a page, and then forget about it or use it ineffectively. That’s because they don’t integrate their social media strategy into their value proposition – or, worse yet, they don’t even have a social media strategy. PostCardMania not only came up with a creative way to engage customers – it fell in line with their company’s persona. “Hey – we’re a fun company – have fun with us!”

The lesson here is – once again – that social media strategy must be fully integrated into the personality and purpose of your company.

Thank you for sharing!

Copyright Value Prop Interactive

Enter your email to watch the FREE Class

Enjoy! You will be automatically redirected to the video..

Copyright Value Prop Interactive

Enter your email to download the FREE PDF

Enjoy! You will be automatically redirected to the download..

Copyright Value Prop Interactive

Enter your email to download the FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to downloadyour FREE chapter of Value Prop

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE eBook

Enjoy! You will be automatically redirected to the download...

Enter your email to download your FREE worksheet

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE

checklist

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE

eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to watch the FREE Class

Enjoy! You will be automatically redirected to the video..

Copyright Value Prop Interactive

Enter your email to download your FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download the FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download the FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to watch the FREE Class

Enjoy! You will be automatically redirected to the video..

Copyright Value Prop Interactive

Enter your email to download the FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE

checklist

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download the FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to watch the FREE Class

Enjoy! You will be automatically redirected to the video..

Copyright Value Prop Interactive

Enter your email to download your FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to downloadyour FREE chapter of Value Prop

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to downloadyour FREE chapter of Value Prop

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE

eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to downloadyour FREE chapter of Value Prop

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to downloadyour FREE chapter of Value Prop

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE eBook

Enjoy! You will be automatically redirected to the download...

Enter your email to download your FREE worksheet

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREEeBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE eBook

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to downloadyour FREE chapter of Value Prop

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to downloadyour FREE chapter of Value Prop

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE eBook

Enjoy! You will be automatically redirected to the download...

Enter your email to download your FREE chapter of Strategic Propositions

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to watch the FREE Class

Enjoy! You will be automatically redirected to the video..

Copyright Value Prop Interactive

Enter your email to downloadyour FREE chapter of Value Prop

Enjoy! You will be automatically redirected to the download...

Copyright Value Prop Interactive

Enter your email to download your FREE eBook

Enjoy! You will be automatically redirected to the download...