These sound familiar? “You’ve got to specialize to get ahead,” and “Jack of all trades, master of none.” Are they universally true?
Quite often we hear that the only chance for success was to pick something and go eyeballs deep into it. For some this makes sense. If you’re going to be a brain surgeon or an elite swimming champion, tunnel vision is the prescription. However, for the vast majority of us, we can actually get ahead by not trying to be the best. What?
Sounds daft? In many cases it’s better to be good to great at a few different skills than to go all in – and risk injury, burn out, fatigue, irrelevance, bankruptcy, etc. – on any one skill.
This is the main crux of my friend Pat Flynn’s new book, How to Be Better at (Almost) Everything, by the way, which is available today.
With so many billions of people on the planet, trying to be the best at anything is an exercise in futility for most of us. And besides, even if we reach the top, it’s a quick slide down. It’s either a subjective “best” or there is someone quickly nipping at your heels to beat whatever record you might’ve set. The better, smarter strategy is to cultivate various skills to become a successful generalist, that is someone who does not specialize in any one skill, and then combine those various skills in such a way as to make a unique offering to the world. In other words, Pat says skill stacking > specialization.
So instead of trying to chase the world record for the biggest widget maker, fastest lap time, or become the world’s greatest writer, build a valuable business, learn how to write well, maybe learn related skills such as copywriting, videography, interview, etc. And stack these numerous skills in order to find real success, offer something new and useful to people, and get ahead of everyone else out there competing for domination in the very small pool of “world’s best”.
In How to Be Better at (Almost) Everything, Pat explains this idea in way more detail, plus goes into what skills you actually need to develop and how to stack them in order to find success.
If you want to develop new skills and capitalize on the ones you already have, you’ll want to pick up a copy of the boo, especially since Amazon still has it on sale for just $14 (versus the normal $22).
- For the first 25 people who send us a copy of your purchase receipt/email and you will receive a complimentary copy of Value Prop or Strategic Propositions.
- If you buy 3 or more (really good gifts) you will receive a choice of book and a 20% discount for any one of Value Prop’s upcoming workshops (live or web)of your choice.
- Buy 10 or more copies, receive the same as 1 and 2, plus a 30 minute Value Prop coaching call with Jose AND Pat Flynn on any topic or issue around strategic marketing and sales.