484-325-5005 info@valueprop.com

Jose Palomino, Founder & CEO

Jose started Value Prop Interactive over 10 years ago in order to integrate the art and science of strategic messaging across the marketing and sales disciplines. Jose says, “I love to help people see and articulate their best value – to help them stand out in crowded and competitive markets!” 

Jose and Value Prop

He is most proud of the truly unique “Learn-do” programs the company has developed and deployed to help sales and marketing teams in a variety of industries. The Value Prop Team is an impressive mix of strategic thinkers, marketing experts, sales gurus, and tech geeks. Together, they have one common love: helping people create, capture, and communicate value! Value Prop Interactive delivers method, training, and tools to help you create and deploy your best sales messaging.

Everything we do – training, web courses, books, blog, consulting – is designed to help marketing and sales leaders to drive revenue and growth for their businesses. We work with B2B companies who are developing their best overall strategy and the execution plans Image result for linkedin iconthey need to spark greater growth for their companies. We’ve delivered successful outcomes for a wide range of companies – from “enterprise-class” companies (ie. Day & Zimmermann, SAP, DOW, and Goldman Sachs) to smaller, privately-held companies such as Burns & McBride and US Axle. Communicating the value and relevance of your key products and services to your best markets is the driver of your company’s growth. And that is where Value Prop Interactive delivers maximum impact.

Booking Jose

Value Prop Interactive and its founder, Jose Palomino, are ready to jump start your planning, strategy, or executive conference. If you’d like to bring Jose to speak at your event, let us know and we’ll get in touch to discuss booking arrangements.


We are receiving rave reviews from your program at the MAFSI Annual Conference. The conference was a huge success because of your hard work and dedication. It was a pleasure to work with you and I thank you again!”
Alison Cody, Executive Director, MAFSI (Manufacturers’ Agents Association for the Food Service Industry).


“We were fortunate enough to have Jose as a recent guest speaker and found his presentation, material, and interaction with our membership very dynamic and engaging. I would highly recommend Jose to any executive or group who is seeking to reinforce, hone, and/or re-examine their firm’s core value statement to make sure the message isn’t lost in today’s world of constant distractions and growing competition.”
Timothy J. Cox, Executive Director, The Magellan Leadership Group


“Jose Palomino conducted a workshop for our group of CEOs, and the consensus was simply the highest score we could give. The topic, and Palomino’s ability to deliver a well-constructed message, and the relevance of the topic in their lives made for a ‘perfect storm’. Palomino’s ability to engage with the audience, to stimulate thought and dialogue, and to articulate the importance of value propositions in real-life business yielded a high-value and meaningful experience. This was time very well invested and will bear fruit for years to come.”
Scott Walker, Convene Chair, Philadelphia Region


“I’ve seen Jose Palomino present on several occasions. Whether leading an executive seminar in a boardroom for half a dozen C-level executives, or speaking to a group of 150 at a major association meeting, Jose’s Value Prop strategies, tactics, and tools help his audiences gain immediate traction. There is no one better to bring in as a marketing speaker if your audience is hungry for big company thinking combined with entrepreneurial ideas to generate marketplace success.”
David Newman, Founder and CEO, Do It! Marketing

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