Value Prop Blog
Small business owners have a lot on our plates. Whether you’re long-established or just starting up, the decisions you make now will affect the future of your company. Here’s how to set your priorities.
In a small business, hiring a salesperson is easy, provided that you have great candidates to choose from, an incredibly compelling compensation package, stellar references, and preferably some prior experience with the candidate you’re hiring – so you know for sure they’ll produce.
When it comes to the Internet “marketplace”, it really is important to create a welcoming environment for your customer, especially for those that don’t already know you. With such a crowded place full of options for the buyer, it often comes down to a series of small touches to set you apart from the competition.
What if you were able to focus on just one idea and make that one thing work really, really well? Even better —how can you make it SIMPLER?
When a prospective customer engages with your company for the first time –whether via the web or in person – they have many questions. Are you ready to answer them? Have you made the answers obvious?
The customer experience should always be a priority. Even if “it’s the way we’ve always done it”, it doesn’t mean it is the most efficient, or best way of serving the customer.
A user friendly website streamlines the experience for your customer and will get them where they need to go without confusion.
When choices are overwhelming, taking away some of the options for your customer actually increases your visibility to a more specific customer. This is a form of specialization. And, counter-intuitively, rather than shrink your opportunities, it can actually increase them.
These sound familiar? “You’ve got to specialize to get ahead,” and “Jack of all trades, master of none.” Are they universally true? Quite often we hear that the only chance for success was to pick something and go eyeballs deep into it. For some this...
Here’s a pretty potent idea I recently picked up from my friend Pat flynn’s upcoming book How to Be Better at (Almost) Everything (friends got advance copies!). Here it is, if you want to get better at something, you need to focus on “integration >...
I think many “self-help” books are often “rehashes” of classics or even worse, bordering on pointless. That said, every once in a while a book comes along that is a bit different. Something that has “real world” uses and applications. Even better still,...
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