by Jose Palomino | Mar 21, 2018 | Branding, Customer Behavior, Customer Service, Strategy, Value Proposition
Recently I was reading an article about the decipherment of a few fragments of the Dead Sea Scrolls. Linguists discovered that the fragments – all part of a larger document – were written in coded ancient Hebrew, which was legible only to the elites of the... by Jose Palomino | Oct 19, 2017 | Advertising, Branding, Marketing, Messaging Platform, Social Media, Strategy, Value Proposition
When the “Share a Coke” campaign was launched stateside in 2014, Coca-Cola knew they’d hit something big. Their sales increased by 2%, going from 1.7 billion servings per day to 1.9 billion servings per day and the company proved that connecting with people in some... 
by Jose Palomino | Aug 8, 2017 | Branding, Indispensible, Value Proposition
I recently visited Cape May, NJ, with my family. It’s a beautiful little beach town that’s very quiet and very relaxing and I spent some of my time reading The Wall Street Journal on the beach – don’t judge: it relaxes me. One article that got my attention was about... by Jose Palomino | Jul 6, 2017 | Branding, Know Thy Customer, Strategy, Value Proposition
I was recently reading a WSJ article on the sharp decline in viewers for Disney’s kid-oriented programs. It made me think about many of the businesses I work with. Specifically, the Journal notes that the shift to streaming content (Netflix, YouTube, etc.) by Disney’s... by Jose Palomino | Dec 13, 2016 | Branding, Integrating Sales and Marketing, Messaging Platform, Sales, Strategy, Value Proposition
Yacht shows cater to some of the wealthiest clientele on the planet, from the royalty of Monaco to business magnates in California. Yachts — and boats in general — are products with extremely strong value propositions, which are always in demand. Despite all the... by Jose Palomino | Dec 6, 2016 | Branding, Know Thy Customer, Marketing, News, Quick Takes, Sales, Strategy
Image Credit: SoloNews Apple’s announcement for the new iPhone 7 came with a number of changes, including scrapping the physical home button, the return of the 3G-esque glossy finish, waterproofing, and a much improved camera. However, the change which got the most... 
