by Jose Palomino | Mar 6, 2019 | B2B, Branding, Customer Service, Value Proposition
I was recently driving to Washington Dulles Airport late at night to catch a flight to Istanbul. It was raining, visibility was poor, and it struck me how difficult it is to read and understand airport signage. I’m sure that anyone who travels at all can relate to... 
by Jose Palomino | Feb 27, 2019 | B2B, Branding, Innovative, Value Proposition
Differentiation … at least the practical idea of it… came to mind when I first moved to the suburbs outside of Philadelphia 15 years ago. One of my more interesting discoveries—having grown up in Manhattan, where pizzerias are on every corner—was the sheer... 
by Jose Palomino | Mar 21, 2018 | Branding, Customer Behavior, Customer Service, Strategy, Value Proposition
Recently I was reading an article about the decipherment of a few fragments of the Dead Sea Scrolls. Linguists discovered that the fragments – all part of a larger document – were written in coded ancient Hebrew, which was legible only to the elites of the... by Jose Palomino | Oct 19, 2017 | Advertising, Branding, Marketing, Messaging Platform, Social Media, Strategy, Value Proposition
When the “Share a Coke” campaign was launched stateside in 2014, Coca-Cola knew they’d hit something big. Their sales increased by 2%, going from 1.7 billion servings per day to 1.9 billion servings per day and the company proved that connecting with people in some... 
by Jose Palomino | Aug 8, 2017 | Branding, Indispensible, Value Proposition
I recently visited Cape May, NJ, with my family. It’s a beautiful little beach town that’s very quiet and very relaxing and I spent some of my time reading The Wall Street Journal on the beach – don’t judge: it relaxes me. One article that got my attention was about... 
