by Jose Palomino | Apr 3, 2019 | B2B, Indispensible, Innovative, Strategy, Value Proposition
As a consistent user of web conferencing technology from the very beginning—from Webex to GoToMeeting to Zoom to Skype—I am really loving a new player in this product space. It’s an app called Loom. I’m not here to do a stock pick or tell you that this is the... ![Fundamental Qualities of Growth [Owner Priorities #2]](https://valueprop.com/wp-content/uploads/2018/04/iStock-884650780-1080x675.jpg)
by Jose Palomino | Apr 11, 2018 | Entrepreneurship, Integrating Sales and Marketing, Owner Priorities, Strategy, Tools, Value Proposition
The success of your business doesn’t just rely on your product, your brand, or your marketing strategy. It also relies on you, the owner. It’s your job not only to oversee the everyday operations of your business, but also to take a step back and look at the big... ![5 Questions to Define Your Mission [Owner Priorities #1]](https://valueprop.com/wp-content/uploads/2018/04/iStock-843297064-1080x675.jpg)
by Jose Palomino | Apr 4, 2018 | B2B, Entrepreneurship, Owner Priorities, Strategy, Value Proposition
The success of your business doesn’t just rely on your product, your brand, or your marketing strategy. It also relies on you, the owner. It’s your job not only to oversee the everyday operations of your business, but also to take a step back and look at the big... 
by Jose Palomino | Mar 21, 2018 | Branding, Customer Behavior, Customer Service, Strategy, Value Proposition
Recently I was reading an article about the decipherment of a few fragments of the Dead Sea Scrolls. Linguists discovered that the fragments – all part of a larger document – were written in coded ancient Hebrew, which was legible only to the elites of the... 
by Jose Palomino | Mar 14, 2018 | B2B, Know Thy Customer, Strategy, Value Proposition
We’re all familiar with the traditional process of a B2B sale. Identify a potential customer with a need for your service, make contact, and do your best to convince them with logic and charm that purchasing what you have to offer is the best choice for their... 
by Jose Palomino | Mar 7, 2018 | Customer Service, Sales, Strategy, Value Proposition
When our business is doing well, it’s easy to just enjoy the ride and ignore dangers lurking below the surface. But those dangers can emerge at the worst times to deliver damaging blows to our growth, our revenue, and our overall success. “Customer concentration”... 
