Books From Value Prop

High-Performance Marketing begins with a Powerful Value Prop!


Value Prop shows you how to create a razor-sharp value proposition and marketing message to showcase the truly new, useful and exciting qualities of your product or service—winning business in the process! Value Prop offers new ways to create, diagnose and improve your value proposition — ensuring you deliver your most effective message to your best audience.

Check out Jose’s new book Strategic Propositions


“Successful business owners know that creating strategic value is a key to commanding a premium – for their business and their products in the market. Jose’s new book provides sharp insights and inspiring stories on the how and why of creating business value.

John Warrilow – Inc. columnist and author of The Automatic Customer

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