Observations on Smart and Not-So-Smart Marketing, and Why it Should Matter to Growing Companies
The New Book by Jose Palomino, CEO Value Prop Interactive
“Your value proposition is, in fact, the compass of your entire enterprise. Palomino was one of the first to grasp this essential truth. With his new book he continues his crusade to give the value proposition its rightful place at the center of business strategy.”
Flint McGlaughlin – CEO and Managing Director of MECLABS and MarketingSherpa.com
“Successful business owners know that creating strategic value is a key to commanding a premium – for their business and their products in the market. Jose’s new book provides sharp insights and inspiring stories on the how and why of creating business value.”
John Warrilow – Inc. columnist and author of The Automatic Customer
Jose Palomino is the CEO of Value Prop Interactive and author of Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets. As founder and CEO of Value Prop Interactive, he helps businesses take their ideas, products and services to market faster and more effectively.
With over twenty years’ leadership experience in the technology and service sectors, Mr. Palomino is a proven strategist, dealmaker and presenter. He has held management, technology, sales and marketing positions at Yankee Group, Market Systems International, Tandem Computers and the Clearpoint Group–working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp.
Mr. Palomino holds an MBA from Villanova University, serves on the board of The Entrepreneurs’ Forum of Greater Philadelphia and is a Vistage International Speaker.
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Value Prop is a registered d/b/a of Concept Connect Ventures, LLC, a PA-based Limited Liability Company.
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