Observations on Smart and Not-So-Smart Marketing, and Why it Should Matter to Growing Companies

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The New Book by  Jose Palomino, CEO Value Prop Interactive

“Your value proposition is, in fact, the compass of your entire enterprise. Palomino was one of the first to grasp this essential truth. With his new book he continues his crusade to give the value proposition its rightful place at the center of business strategy.”

Flint McGlaughlin – CEO and Managing Director of MECLABS and MarketingSherpa.com

“Successful business owners know that creating strategic value is a key to commanding a premium – for their business and their products in the market. Jose’s new book provides sharp insights and inspiring stories on the how and why of creating business value.”

John Warrillow –  Inc. columnist and author of The Automatic Customer

Jose Palomino is the CEO of Value Prop Interactive and author of Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets. As founder and CEO of Value Prop Interactive, he helps businesses take their ideas, products and services to market faster and more effectively.

With over twenty years’ leadership experience in the technology and service sectors, Mr. Palomino is a proven strategist, dealmaker and presenter. He has held management, technology, sales and marketing positions at Yankee Group, Market Systems International, Tandem Computers and the Clearpoint Group–working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp.

Mr. Palomino holds an MBA from Villanova University, serves on the board of The Entrepreneurs’ Forum of Greater Philadelphia and is a Vistage International Speaker.

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CONTACT

Value Prop Interactive

 

645 Swedesford Road

2nd Floor

Malvern, PA 19355

  • Direct: (610) 590-4487
  • Fax: (610) 471-0425

Value Prop is a registered d/b/a of Concept Connect Ventures, LLC, a PA-based Limited Liability Company.

ValueProp Interactive

Hiring A Salesperson Is Easy …

In a small business, hiring a salesperson is easy, provided that you have great candidates to choose from, an incredibly compelling compensation package, stellar references, and preferably some prior experience with the candidate you’re hiring – so you know for sure they’ll produce.

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If only I’d known this sooner

These sound familiar? “You’ve got to specialize to get ahead,” and “Jack of all trades, master of none.”  Are they universally true? Quite often we hear that the only chance for success was to pick something and go eyeballs deep into it. For some this...

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Something learned about…learning

Here’s a pretty potent idea I recently picked up from my friend Pat flynn’s upcoming book How to Be Better at (Almost) Everything (friends got advance copies!). Here it is, if you want to get better at something, you need to focus on “integration >...

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Quick book recommendation

I think many “self-help” books are often “rehashes” of classics or even worse, bordering on pointless. That said, every once in a while a book comes along that is a bit different. Something that has “real world” uses and applications. Even better still,...

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New book from a friend of Value Prop

I don’t make recommendations like this often BUT… I have first hand knowledge of what Pat Flynn (http://www.chroniclesofstrength.com ) is all about. You see, I (it’s Frank speaking here…) have known Pat personally for few years now. I had been following Pat’s work in...

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New Book Now Available on Amazon

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