We are Value Proposition Experts.

You know your business.
We know how to unlock growth through powerful Value Proposition.

At Value Prop Interactive, we specialize in helping B2B business owners sharpen their competitive edge with strategies grounded in the art and science of Value Proposition Design.

We’ve worked with hundreds of CEOs, business owners, and leadership teams for over two decades, delivering strategies that have unlocked hundreds of millions of dollars in new growth.

From OEMs and contract manufacturers to professional service firms, we’ve guided organizations in navigating competitive markets by creating clear, compelling, and differentiated value propositions that resonate with their most important customers.

Are We Right for You?

Not every business is ready for our approach.

If you’re a B2B leader content with the status quo or looking for quick, surface-level fixes, Value Prop isn’t the right fit. Our work demands commitment, focus, and a willingness to challenge how things have always been done.

But if you’re ready to take your business to the next level—if a bold vision drives you, have a passion for growth, and are determined to win in your market—then you’ve found the right partner.

We’re here for owners who refuse to compete on price alone. We’ll help you define and deliver value that truly sets your business apart.

Learn more about our ideal client

Our Values

At Value Prop, our work is guided by four core values:

Action-Oriented

We believe great ideas mean little without action. Our focus is on translating big-picture strategies into practical, executable steps that drive measurable results.

Resilient

Growth isn’t always a smooth path, and we embrace that reality. We stand firm in the face of challenges, helping you push through obstacles and come out stronger.

Innovative

Challenging the status quo is in our DNA. We uncover creative solutions to complex problems and help you see your business—and its opportunities—from new perspectives.

Committed

Our clients’ success is our mission. We are deeply grateful for every opportunity to serve and are relentless in our dedication to delivering meaningful impact.

"Working with Value Prop has been game-changing for us. Their training, coaching, and support have helped us weather the current storm and find growth we didn’t think was possible."

Terry McBride
Co-Owner, Burns & McBride, Inc.

Our Team

Jose Palomino

Founder and CEO

Jose Palomino has spent over 20 years helping mid-market B2B companies sharpen their Value Propositions to drive growth, improve margins, and win better business. As the author of the acclaimed book Value Prop: Create Powerful I³ Value Propositions to Enter and Win New Markets, Jose is recognized as a leading expert in helping businesses compete on their unique strengths rather than price alone.

He has guided dozens of owner-led companies to uncover their "true truth"—the unique value they deliver to their best customers—and translate that into sustained, profitable growth. In addition to his consulting work, Jose is a sought-after speaker, professor, and advisor to B2B leaders.

About Jose

Jose Palomino, Founder & CEO of Value Prop

Frank Michel

Partner and Strategist

Frank Michel helps B2B owners maximize the value of their businesses by designing growth strategies built on strong Value Propositions. As a founding partner of Brandywine Mergers & Acquisitions, Frank saw firsthand how businesses with clear differentiation command greater success. At Value Prop, Frank helps uncover what makes your company stand out—and turn it into a winning strategy.

Richard Bailey

Strategist

Richard Bailey brings a blend of marketing and technical expertise to Value Prop. For over 30 years, he has worked alongside Jose Palomino, developing innovative solutions for clients in industries ranging from automotive to professional services. Richard ensures that your value is effectively communicated in the digital world, combining creative strategies with technical execution.

Ready to Unlock Growth?

Your business deserves more than a one-size-fits-all strategy. At Value Prop, we help you define and deliver value that sets you apart in your market.

Let’s discuss how we can craft a Value Proposition that drives growth and fuels your success.

Let's Talk