We wrote the book on Value Propositions.

Let us show you how to write yours.

Get your strategy, marketing, and sales 100% focused on reversing the damage of commoditization so you can stand out, dominate, and win.

Our Learn-Do approach makes creating and deploying

your un-commoditization strategy practical, easy and effective.

Value Prop Development

Sharpen Your Value Propositions.

Develop a powerful value proposition that sets your offering apart in the marketplace. Learn to use the I3 model to create a product definition with the true distinctions that win in crowded and competitive markets!

Learn More


Capture Best Practices for Each of Your Key Markets.

Even great products don’t sell themselves! Once you develop a powerful value proposition, you must communicate the value of your offering to your prospects. Build a powerful sales messaging strategy.

Learn More


Bullet-proof Your Biggest Deals.

There are 25 Pivotal Conversations every sales professional must master to advance and close more sales. These Conversations address most everyday situations that the B2B Sales Rep is likely to encounter in advancing an opportunity.

Learn More

Visual Selling Tools

Engage New Skills to Amplify Your Message.

You don’t need a better sales team. They just need a better way to see and manage the opportunities all around them, decide where to focus, and scope out what’s next.

Learn More

We wrote the book on Value Propositions.

The book at the heart of our programs:

Value Prop – Create Powerful I3 Value Propositions to Enter and  Win New Markets. 

“If you want to connect to your customers and  stand out from the rest of the pack, follow Palomino’s proven formula.”

-David Meerman Scott, Bestselling author of The New Rules of Marketing and PR

Why Value Prop?

I started Value Prop Interactive over 10 years ago in order to integrate the art and science of strategic messaging across the marketing and sales disciplines. We have done that with our truly unique “Learn-do” programs.

Jose Palomino, Founder & CEO


Do you need help with your business?

Fill in the form below and we will get back to you ASAP, or just call us at  (484-325-5005)


© Concept Connect Ventures, LLC  ALL RIGHTS RESERVED

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!