Our Process and Pricing

Our Process

We’ve structured the Value Prop Design Process to minimize disruption while delivering maximum impact. During our sessions, most of the work is done in real-time, so you can focus on running your business while building a successful strategy.

The journey begins with a Discovery and Pre-Work phase. We kick off with a virtual session to align on goals and set expectations. You and your team will then complete a short but insightful pre-work exercise to provide key insights about market dynamics and sales performance. To dig deeper, we interview six internal stakeholders and three to six representative clients, gathering the input necessary to shape an effective strategy.

The program's core is a 2-day, in-person live session designed to create clarity and alignment around your value proposition. These sessions are typically held in Philadelphia or another off-site location (travel arrangements can be made if needed).

• Together with your team—we’ll explore the fundamental dynamics of your business.
• These include defining your vision, mapping your ideal customer, understanding your competitive landscape, and crafting the core value of your primary offerings to the best customers.
• By the end of this intensive session, you’ll have a clear framework and actionable insights captured in a workbook and a formal summary deck, delivered within 10 days.
• After the live session, we move into the Post-Live Support phase, ensuring the strategy is implemented effectively.
• During a follow-up session, we review the summary deck with you and provide access to a dedicated portal filled with relevant resources, including videos, documents, and templates.

For the next 60 days, you’ll have unlimited email support, access to a CEO hotline for pressing questions, and four coaching calls to help your team navigate any challenges.

Additional Opportunities

While the core program focuses on your value proposition, we offer optional enhancements tailored to specific needs.

For example, we can design a dedicated messaging strategy for your marketing efforts or align your sales approach to your new value proposition.

These additional offerings can be delivered through specialized live sessions or self-led programs with coaching support.

Our Pricing

Our pricing is designed to give you maximum budget flexibility—and access to the strategy, planning, and accountability you and your team need. 

Depending on the specific features and needs of your business, programs start at $10k.