OUR PROCESS & PRICING

Our Process

You're busy running your business, and your time is valuable. We partner with you for 3-12 months in a process where most of the work is done in real-time during our sessions. You don't need a lot of new "homework," - and we’ve designed our process to minimize any disruption to your time and business.

Step 1: Critical Path Review

First - you need a comprehensive review of your business, assessing your business's strengths, weaknesses, opportunities—and how you create value for customers - and revenue for your business. This phase is a full on-site day and culminates with a Critical Path Review session, where we pinpoint exactly where you should start.

Step 2: Critical Transformations

You can design the right-sized strategy and action plans for your business. The strategy we develop together with you leverages what your business does best—and the action steps detail precisely what you need to do to grow your business.

These are full-day sessions with you and your leadership team. There are four Critical Transformations: each requires a full-day in-person work session supported by 30 days of specialized coaching. 

1. Value Prop Design: If your primary challenge is that your offerings don't stand out competitively, your margins are too light, or your competitive "win rate" is too low, this workup is where you should start.
2. Marketing Program Design: This workup is for you if you're already investing in marketing (digital outreach, SEO, content, etc.) but need to see the results you expect.  You need a marketing program "blueprint" -  a charter enabling you to direct your resources to focus on the things that will generate real ROI.
3. Sales Process Design: Many smaller B2B companies need help attacking business development and sales as a defined process. As a result, you're selling inefficiently, inconsistently, and with limited results. You need a sales process that is designed for your unique situation.  That's what this workup will do for you.
4. Customer Success Program Design: If you've ever been concerned that you're not enjoying the amount of business from current customers you know you could achieve - then you likely need to help align your business toward your best prospects' main goals and objectives.  This leads to always being a secondary or tertiary supplier - never a strategic partner. This workup will result in a Customer Success charter and process your team can implement to gain "share of wallet" with your most important customers. 

Or...you can opt for the "Full Stack Critical Transformation," which includes all four!

Step 3: Critical Path Coaching

Next, we help you operationalize your designs and action plans into quarterly sprints. 

We'll work with you and your leadership team to install the right processes at the right pace for you to drive growth. We do this through Zoom-based meetings designed to guide and troubleshoot the operationalization of your strategy. 

We focus on your progress 90 days at a time to drive your business transformation - providing you with the accountability and support you need to maintain your growth for as long as you want it.

Our Pricing

Our pricing is designed to give you maximum budget flexibility—and access to the strategy, planning, and accountability you and your team need. 

• Phase 1: Critical Path Review: $5k
• Phase 2: Critical Transformations: $10k each, or all 4 for $30k
• Phase 3: Critical Path Coaching: $5k/quarter

You can start on your way to revenue growth for as little as $5k—and a full year of working with us would be about $50k.  This should give you a good idea of what to expect budget-wise.