Value Prop Blog
Failure to plan is planning to fail. But how do you carve out the time for the strategic planning process? I often run into business owners that have a sense of urgency and purpose about their business. They are committed to growing their company and are working hard...
Businesses that aren’t planning to grow are planning to die. Owners need to adopt a growth mindset that searches for new possibilities and puts them into action.
Defining your mission as a business owner is critical for your success. Your mission tells your customers why your company exists and what sets you apart from your competition. It’s your guide for making important decisions about the future and legacy of your business. But defining your mission can be a daunting task. Here are 5 questions to get you started.
Small business owners have a lot on our plates. Whether you’re long-established or just starting up, the decisions you make now will affect the future of your company. Here’s how to set your priorities.
In a small business, hiring a salesperson is easy, provided that you have great candidates to choose from, an incredibly compelling compensation package, stellar references, and preferably some prior experience with the candidate you’re hiring – so you know for sure they’ll produce.
When it comes to the Internet “marketplace”, it really is important to create a welcoming environment for your customer, especially for those that don’t already know you. With such a crowded place full of options for the buyer, it often comes down to a series of small touches to set you apart from the competition.
What if you were able to focus on just one idea and make that one thing work really, really well? Even better —how can you make it SIMPLER?
When a prospective customer engages with your company for the first time –whether via the web or in person – they have many questions. Are you ready to answer them? Have you made the answers obvious?
The customer experience should always be a priority. Even if “it’s the way we’ve always done it”, it doesn’t mean it is the most efficient, or best way of serving the customer.
A user friendly website streamlines the experience for your customer and will get them where they need to go without confusion.
When choices are overwhelming, taking away some of the options for your customer actually increases your visibility to a more specific customer. This is a form of specialization. And, counter-intuitively, rather than shrink your opportunities, it can actually increase them.
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