Getting to the Heart of Customers with Allison DeFord
Mar 07, 2022The Revenue Throughput Podcast || Episode 126
About This Episode & Allison DeFord
Strategic marketing still needs to be human-focused, no matter what industry you're in. Even if you are in an analytically-minded business, marketing still needs to be creative to connect your buyer's head and heart in a way that drives sales.
In today’s episode, we are interviewing Allison DeFord of Felt Marketing. Allison has a uniquely human approach to marketing; especially for manufacturers. So if you are an OEM, contract manufacturer, or you work in another avenue of manufacturing, you’ll want to listen to this episode.
We will discuss practical insights of how you can activate more attraction for your business in your market, with the customers you want to do business with.
The manufacturing industry has been a part of Allison’s life since she was a child. Growing up in Anderson, Indiana, the town’s growth and success were tied to the success or failure of General Motors.
In 1994, Allison started her own marketing agency, Felt Marketing. Felt was built on the premise that successful brands aren’t just seen and heard, but felt on a deeper, more emotional level.
Now, Allison leads a team who believes wholeheartedly in keeping manufacturing alive, relevant, and profitable. Evident by, not only the numbers and brands we’ve worked with, but by the strong relationships we’ve built.
After listening to today’s episode, visit Allison’s website to learn more about Felt Marketing and how they help make sales easier.
Listen to the Revenue Throughput Podcast
When you're done listening to Allison, take a look at the other innovators and business thought leaders we've recently had on the show.
