Helping Owners Leverage Marketing Tech with Dan McGaw

The Revenue Throughput Podcast || Episode 94

About This Episode & Dan McGaw

Too many mid-to-large businesses still handle marketing like small business. If that's you, it's restricting your growth.

The technology is there to help, but few businesses devote the bandwidth and expertise to leveraging it to their full potential. It takes intentionality and a strong knowledge of industry tools to implement it correctly.

Enter our guest today: Dan McGaw of McGaw.io. Dan is a specialist in helping mid-market and large enterprises integrate and take advantage of all the marketing technologies available today.

There are software and cloud-based applications that help engage your clients more deeply, have better relationships with them by increasing contact with them, and do it in a way that adds value to clients.   

Dan is an award-winning entrepreneur and speaker with 20+ years of experience in marketing technology and analytics. Dan was formerly the head of marketing at Kissmetrics and was head of growth at CodeSchool.com which was acquired by Pluralsight. Coined as one of the original growth hackers, and one of the godfathers of marketing technology, he has helped thousands of companies over his career.

After listening to today’s episode, check out Dan’s book, Build Cool Sh*t, if you would like to improve your marketing efforts and create a powerful, flexible marketing technology stack.

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