Storytelling to Create Value for Customers with Katie Burkhart
Aug 15, 2023Business Growth On Purpose || Episode 274
About This Episode & Katie Burkhart
Our guest today is Katie Burkhart of Matter 7. She is master storyteller in a world full of chatter. Her work at Matter 7 helps businesses capture their entire story — including the big picture, individual stories, and updates along the way — then deliver all the pieces they need to share it.
Katie is a skilled storyteller who understands the importance of connecting with potential customers through captivating narratives. In today's episode, we will discuss the use of storytelling to effectively communicate the value of your product.
She also writes WTP where she shifts your focus by asking, “What’s the point?” She's an essentialist thinker, Entrepreneur contributor, keynote speaker, and jargon slayer.
Once you've finished listening to today's episode, head over to Katie's website and check out her Substack, WTP. Furthermore, if you'd like to arrange a free 20-minute consultation with Katie, simply send her a message on LinkedIn and let her know you listened to her on our show today!
Listen to Business Growth On Purpose
When you're done listening to Katie, take a look at the other innovators and business thought leaders we've recently had on the show.
