BOOKS TO GUIDE YOU

Value Prop: Create Powerful I³ Value Propositions to Enter & Win New Markets

Value Prop helps you answer the pivotal question: why should customers do business with you?  

In this book, you will learn new ways to create, diagnose and improve your value proposition — ensuring you deliver your most effective message to your best audience. You will also find:

• Eye-opening examples of successes that embody the “I³” factors—and some notable failures that didn’t. 
• Actionable steps to create a winning value proposition and messaging strategy.
• Principles to help you stand out in a crowded marketplace.

Value Prop will fundamentally change how you bring products and services to market.

Strategic Propositions

Strategic Propositions observes the process of formulating ideas and bringing them to market. Jose Palomino shares what tactics work well and what strategies fall flat. With specific examples and stories gathered throughout the last decade, Strategic Propositions will make a huge difference in how your company grows.

“Successful business owners know that creating strategic value is the key to commanding a premium. Jose’s new book provides sharp insights and inspiring stories on the how and why of creating business value.”

John Warrillow 
Author of The Automatic Customer

Author & Professor

Jose has written two cornerstone books: Value Prop, and Strategic Propositions. He’s also written a half-dozen ebooks and hundreds of blog posts and articles on his passion for strategy, marketing, and sales.

Jose holds an MBA from Villanova University (or as he likes to say it “three-time NCAA champion, Villanova”) - where he teaches graduate-school courses in Strategic Marketing Management and Entrepreneurial Marketing.